About Me
I am an entrepreneurial thinker driven by curiosity and creativity, with a strong passion for business development and technology. I enjoy building opportunities that help both people and businesses thrive, with a focus on creating value through innovation, strategic thinking, and meaningful relationships — always with the goal of fostering sustainable growth.
I hold a Master’s degree from the IT University of Copenhagen. Originally from Aarhus and now based in the capital, I am a person full of ideas who thrives on experimenting and bringing them to life.
CV
2025-current
Visiting Fellow
Self initiated Study Trip
-
Conducted international investment analyses in aviation, oil, and finance in Kazakhstan and Turkey, advising on risks and opportunities.
-
Delivered keynote speeches at tourism conferences in China on growth strategies and collaboration.
-
Engaged with 25+ businesses in China, USA, Turkey, and Kazakhstan, offering tailored advice on global expansion and tourism.
-
Developed insights for public-private partnerships to enhance international competitiveness and tourism infrastructure.
Business Developer
Alm Brand Gorup
February 2023 - November 2024
-
Led cross-functional adoption and implementation of Salesforce and API-driven automation, boosting sales effectiveness
-
Developed intuitive dashboards and performance tools, increasing sales transparency and enabling strategic decision-making.
-
Facilitated change initiatives between IT and business units to align systems with commercial goals.
-
Supported commercial planning with a strong focus on end-user needs, ensuring usability and alignment with group strategy.
Agile Consultant
IBM Consulting
August 2022 - February 2023
-
Managed change execution in large-scale digital transformation programs, resulting in a 30% improvement in delivery performance and alignment across departments.
-
Drove agile maturity and built stakeholder buy-in across business and IT units, supporting ministries and agencies through high-impact transitions.
-
Advised clients on commercial process design, resource allocation, and strategic communication, ensuring coherence across legal, operational, and system layers in complex public sector setups.
Ux-and business developer
Alm. Brand Group
August 2019 - August 2022
-
Designed and implemented user-centric Salesforce solutions, increasing adoption and platform ROI.
-
Led workshops and process mapping to translate business needs into intuitive interfaces and effective workflows.
-
Engaged stakeholders across departments to ensure alignment, successful rollouts, and long-term impact.
Self employeed
Machfort
July 2018 - July 2022
-
Collaborated with NGOs and municipalities to create accessible digital platforms and websites focused on citizen engagement and user experience for the public sector.
-
Led co-design processes and user testing to promote civic ownership and long-term product adoption.
-
Developed Joannahuset.dk, Denmark's first digital crisis support platform for vulnerable youth.
DIGITAL DESIGNER
Social Digital
August 2018 - May 2019
-
Conducted participatory design workshops with public sector clients to drive user-driven innovation.
-
Developed accessible and user-friendly digital solutions for municipalities and NGOs.
-
Maintained documentation and handover materials to support agile development and smooth collaboration.
Global Forum moderator
Sitel
June 2015 - August 2016
-
Managed Nordic social media presence and customer engagement for a global electronics brand.
-
Delivered digital customer support, optimized response workflows, and created monthly engagement reports.
-
Assisted in recruitment coordination and onboarding documentation to streamline internal processes.
Royal Lifeguard
Royal Guard
April 2014- December 2014
-
Stationed as a soldier in the Danish Royal Lifeguards, responsible for protecting the Danish Royal Family.
-
Positioned as "Post for Gevær" overseeing a group of at least six other soldiers.